Salesforce to acquire Braze for $5.66B

Salesforce agreed to buy customer engagement platform Braze for about $5.66 billion, paying $47.50 in cash per share. Braze stock closed up more than 51% at $45.57, and the deal is expected to close in fiscal 2028 subject to shareholder and regulatory approvals.

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Salesforce is paying $47.50 per share in cash for Braze, a premium of roughly 58% to Monday's $30.04 close. Braze shares jumped more than 51% to $45.57, which sits slightly below the offer price and implies the market sees modest timing and regulatory risk. The deal follows Salesforce's roughly $3.6 billion purchase of the AI customer service platform Fin months earlier, which shows a pattern of buying to fill out its agentic AI and customer engagement offerings. Consolidation of marketing and customer engagement tools under larger CRM platforms may pressure independent martech vendors and raise takeover interest in the group. The close is not expected until fiscal 2028, so regulatory review and integration execution remain open risks.